Five years ago, when Sunayana told her friends that she and her family put together rock salt, turmeric, clove, and cinnamon to use as toothpowder, they were beyond intrigued. Encouraged by their interest, she decided to share the homemade blend with her small community of like-minded people. Armed with a large mason jar, she took her creation to the local farmers’ market where she volunteered every Sunday. Along with some organic veggies, people also took with them the toothpowder in containers they brought from home. Over the next few days, Sunayana was swamped with messages praising the toothpowder and received numerous requests to start selling it– and she did. In the following weeks, she also added homemade rose- and neem-based face wash powders to her tiny yet growing list of natural personal care products. In those months, Raw Beauty was born.