Amouve was founded with the philosophy that what we choose now will choose us later. Entrenched in the ethos of planet positivity and luxury, Amouve is the first-of-its-kind organic bedding and bath brand in India.


Through direct procurement of organic cotton from farmers, Amouve not only boosts the production of chemical-free farming but also provides them with a comfortable livelihood.

When you’re spending a third of your life in bed directly in contact with your bedding, it is necessary to know what goes into it. Same for bath towels, considering you’re using them for the largest organ of your body, the skin, every single day. A far cry from cotton and polycotton, Amouve ensures buying genuine, sumptuously-soft, chemical-free bedding and bath takes precedence when opting for home furnishings.


The range of products comprises of organic cotton bed sheets,Fitted Bed sheets, bath towels, hand and face towels, towel sets, bathroom mats, bath robes for men and women, pillows, organic Kapok mattresses, dohar blankets, bedspreads, duvet covers, Waffle blankets and customized bedding and towels among others. All of Amouve’s products are GOTS and Fair Trade Certified.